When Bill Gates wrote an essay on his favorite business book in the Wall Street Journal last week, Business Adventures by John Brooks was an obscure, out-of-print title. Now, after Gates named it his favorite business book of all time, publisher Open Road has released a new eBook version of Business Adventures that instantly ranked on Amazon’s top overall 20 bestsellers list. Why is this little-known business book resurfacing and how is this collection of New Yorker articles from the 1960s still relevant today?
Business Adventures reminds readers that what it takes to run a successful business has changed over the years, but what it takes to create value in a business has not. From creating a good product to developing successful marketing pitches, Brooks points out that the human factor is pertinent in every business endeavor. Essentially, the book is not just about business rules and trends. As Bill Gates explains, “‘Business Adventures’ is as much about the strengths and weaknesses of leaders in challenging circumstances as it is about the particulars of one business or another. In that sense, it is still relevant not despite its age but because of it. John Brooks’s work is really about human nature, which is why it has stood the test of time.”
Business Adventures is currently available in eBook format and the publisher is planning to release a paperback edition in August. As the leading wholesale eBooks distributor, BookPal is the best place to purchase this business book in bulk. For all your bulk books needs, visit the site to find Brooks’ Business Adventures eBook and other similar titles. The paperback edition of Business Adventures is also available for pre-order in bulk.