When Reputation Is Everything
Whether you like it or not, there is a ton of information about you online. Thanks to the rapid advances of digital technology, just about anyone…
Defining Your Difference Amid a Sea of Sameness
Take any book genre today and a person is likely to find hundreds, if not thousands, of titles written on the same topic—and today’s international business…
McDonald’s Reimagines Happy Meals
This November, McDonald’s is temporarily replacing its traditional Happy Meal toys with children’s books in order to promote literacy and wellness. Beginning the first of the…
BookPal Case Study: Email Marketing
At the beginning of summer BookPal started working with a new digital marketing agency called WPromote, based out of El Segundo. With the assistance of WPromote,…
David Meerman Scott Teaches Us the “New Rules of Marketing and PR”
Last night we had the pleasure of attending an event hosted by Linked Orange County, featuring bestselling author and marketing strategist David Meerman Scott. Bryan Elliot,…